For The Better Marketing
WHY "FOR THE BETTER"
The name comes from a personal mantra- Life happens, and everything is for the better. We are all people, living our lives day to day, enjoying (or not) the human experience. My mission is to offer marketing and communication services that help you "for the better". Small business, Not-for-profit, Enterprise, independent owner; Whoever you may be, I want to help you. Human to human.
It's me, Summer.
Summer Scott, MBA
Founder & Fractional Chief Marketing Officer (CMO), For The Better Marketing
I've seen some things... As a seasoned marketing professional, I have worked in many different industries serving in senior marketing roles. This has helped me shape my skill set to offer my clients a full service marketing experience. A strategist and big box thinker by trade, I love to use a full-bodied approach to make sure your marketing has legs and is working for you. I can use a billion buzz words, but honestly, in a nutshell, I want to make things easy for you, I want it to be affordable for you, and I want you to see a return on your investment!
Who am I professionally? An experienced marketer with over 15 years of experience in Senior Marketing.
I am a Professor of Marketing, specializing in Consumer behavior, digital psychology and data-informed marketing. I have been consulting for my entire career while simultaneously working in many SME and Large enterprise roles.
Get in contact and let's chat!
The Why.
As a professional Marketing Consultant, I strive to help businesses grow and reach important milestones. Looking from the outside in, I bring a new perspective which allows for companies to rethink their marketing vision and really grow their business to the next level. There is more to marketing than just the mundane textbook terms. Passion, resilience and creativity need to be used to really achieve a solid marketing mix. Today's landscape has changed. Marketing requires agility and research, more so than ever before.
